rate card

THE SNOW MEDIA GROUP:
Rates and Advertising Specifications

Frequency Discounts	1x	4x	6x	12x
Full Page	$5,563	$4,450	$3,895	$3,775
⅔ Page	4,080	3,322	2,855	2,683
½ Island	3,578	2,862	2,504	2,254
½ Standard	3,142	2,514	2,198	2,066
⅓ Page	1,940	1,707	1,494	1,404
¼ Page	1,612	1,289	1,129	1,061
¹⁄6 Page	1,046	839	733	690
Cover 2	6,008	4,805	4,208	3,954
Cover 3	5,898	4,716	4,129	3,881
Cover 4	6,119	4,894	4,285	4,027

*Frequency Discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Lawn & Landscape, Golf Course Industry, Commercial Dealer, GIE Media’s Snow Magazine, Pest Control Technology, Garden Center, Nursery Management & Production and GM Pro magazines.

Color Changes

Frequency Discounts
Standard 2-color extra	$550	$500
4-color process extra	723	1,085

Standard colors are process cyan, magenta, yellow, black, reflex blue (100% C, 73% M, 2% B), green (100% C, 100% Y), and red (100% M, 100% Y). For PMS spot colors, see below left for matched color pricing. Progressive proofs or color keys required on all 4C advertising.

Return on Investment Program

Please consult your representative to maximize your frequency and lower your cost per page.

Other Special Positions

For guaranteed positions add a 10% premium charge to the black and white display rate, and indicate the special position on your insertion order.

Classified Advertising

• $125 per column inch, non-commissionable.
• Standard two-color: $25 additional.
• Standard four-color: $50 additional.
• All other classified “word” advertising is payable at a rate of $1.10 per word (minimum of $30.00) payable in advance.
• Add $1.50 to include a box number plus six words.

Inserts

Contact GIE Media's Snow Magazine’s sales staff for pricing and the production director for mechanical specifications (a sample is required). (100 lb coated book stock or 80 lb offset stock maximum.)

All inserts should be shipped prepaid to:
GIE Media's Snow Magazine
Publishers Press, Inc.
Attn: Cassy Luckett
100 Frank E. Simon Ave.
Shepherdsville, KY 40165

Special Advertising Rates

Contact the publisher or your advertising representative regarding the following special advertising opportunities:

• Web advertising on www.snowmagazineonline.com
• Regional rates and mechanical requirements

Commissions and General Information

15% of gross billing allowed to recognized advertising agencies on space, color, special positions and inserts. Net 20 days from date of invoice.

Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of advertisements, printed or electronic, and also assume responsibility for any claims arising there from made against the Publisher. Publisher reserves the right to reject advertising he feels is not in keeping with the publication’s standards.

Mechanical Requirements

Saddle stitch, 3 columns to a page. Paper stock: Machine coated — 38 lb. body with 70 lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7⅞" x 10½".

Digital Files and Specifications for Print

High-res, press ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload. For more details, call Samantha Gilbride at 330-523-5386 or 800/456-0707. Progressive proofs or color keys required on all four-color advertising.

Mailing Instructions

Ship all advertising artwork, insertion orders, contracts, and copy instructions for printed ads to:
Snow Magazine
4020 Kinross Lakes Parkway, #201
Richfield, OH 44286

For additional information, call Samantha Gilbride at 330-523-5386 or 800-456-0707

Ad Sizes (Non-Bleed)

Specifications	Width	Depth
Full Page	7"	10"
⅔ Page	4½"	10"
½ Island	4½"	7½"
½ Horizontal	7"	4⅞"
⅓ Page	4½"	4⅞"
¼ Page	7"	2⅜"
1/6 Page	4½"	2⅜"

Bleed Ad Sizes (Available at no extra charge)

Specifications	Width	Depth
Single Page Bleeds	8⅛"	10¾"
Trim Area	7⅞"	10½"
Live Area	7"	10"
Spread Bleeds	16¼"	10¾"
Trim Area	15¾"	10½"
Live Area	14"	10"

(On all bleed advertisements allow ⅜” from any trim edge for live or type matter. Add ⅛" to gutter for each page on spread ads. Supply ruled proof showing crop line.)