rate card
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Rates and Advertising Specifications
| Frequency Discounts* | 1x | 4x | 6x | 12x |
| Spread | $11,460 | $9,165 | $8,025 | $7,775 |
| Full Page | 5,730 | 4,585 | 4,010 | 3,888 |
| ⅔ Page | 4,200 | 3,420 | 2,940 | 2,765 |
| ½ Island | 3,685 | 2,950 | 2,580 | 2,325 |
| ½ Standard | 3,235 | 2,590 | 2,260 | 2,130 |
| ⅓ Page | 2,000 | 1,760 | 1,540 | 1,445 |
| ¼ Page | 1,660 | 1,325 | 1,160 | 1,095 |
| ¹⁄6 Page | 1,075 | 865 | 755 | 710 |
| Cover 2 | 6,190 | 4,950 | 4,335 | |
| Cover 3 | 6,075 | 4,860 | 4,250 | |
| Cover 4 | 6,300 | 5,040 | 4,415 |
*Frequency Discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Lawn & Landscape, Golf Course Industry, Commercial Dealer, GIE Media’s Snow Magazine, Pest Control Technology, Garden Center, Nursery Management & Production and Greenhouse Management & Production magazines.
Color Changes
| Single Page | Spread | |
| Standard | $400 | $600 |
| Matched Color, Extra | 450 | 800 |
| 1,000 Matched, Metallic Color | 475 | 900 |
| Four-Color Process, Extra | 750 | 1,150 |
Standard colors are process cyan, magenta, yellow, black, reflex blue (100% C, 73% M, 2% B), green (100% C, 100% Y), and red (100% M, 100% Y). For PMS spot colors, see below left for matched color pricing. Progressive proofs or color keys required on all 4C advertising.
Return on Investment Program
Please consult your representative to maximize your frequency and lower your cost per page.
Other Special Positions
For guaranteed positions add a 10% premium charge to the black and white display rate, and indicate the special position on your insertion order.
Classified Advertising
- $115 per column inch, non-commissionable.
- Standard two-color: $25 additional.
- Standard four-color: $50 additional.
- All other classified “word” advertising is payable at a rate of $1.10 per word (minimum of $30.00) payable in advance.
Inserts
Contact the publisher for pricing and the production director for mechanical specifications (a sample is required.) 100 lb. coated book stock or 80 lb. offset stock maximum.
All inserts should be shipped prepaid to:
GIE Media's Snow Magazine
Publishers Press, Inc.
Attn: Cassy Luckett
100 Frank E. Simon Ave.
Shepherdsville, KY 40165
Special Regional and Demographic Advertising Rates
Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
Commissions and General Information
15% of gross billing allowed to recognized advertising agencies on space, color, special positions and inserts. Net 20 days from date of invoice.
Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of advertisements, printed or electronic, and also assume responsibility for any claims arising there from made against the
publisher. Publisher reserves the right to reject advertising he feels is not in keeping with the publication’s standards.
Mechanical Requirements
Saddle stitch, 3 columns to a page. Paper stock: Machine coated — 38 lb. body with 70 lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7⅞" x 10½".
Digital Files and Specifications for Print
High-res, press ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload.
Mailing Instructions
Ship all advertising artwork, insertion orders, contracts, and copy instructions for printed ads to:
Snow Magazine
4020 Kinross Lakes Parkway, Suite 201
Richfield, OH 44286
For additional information, call Samantha Gilbride at 330-523-5386 or 800-456-0707.
Ad Sizes (Non-Bleed)
| Specifications | Width | Depth |
| Full Page | 7" | 10" |
| ⅔ Page | 4½" | 10" |
| ½ Page Island | 4½" | 7½" |
| ½ Page Horizontal | 7" | 4⅞" |
| ½ Page Vertical | 4½" | 4⅞" |
| ⅓ Page Square | 7" | 2⅜" |
| ⅓ Page Vertical | 4½" | 4⅞" |
| ¼ Page Square | 3⅜" | 4⅞" |
| ¼ Page Horizontal | 7" | 2⅜" |
| 1/6 Page Vertical | 2 3/16" | 4⅞" |
| 1/6 Page Horizontal | 4½" | 2⅜" |
Bleed Ad Sizes (Available at no extra charge)
| Specifications | Width | Depth |
| Single Page Bleeds | 8⅛" | 10¾" |
| Trim Area | 7⅞" | 10½" |
| Live Area | 7" | 10" |
| Spread Bleeds | 16¼" | 10¾" |
| Trim Area | 15¾" | 10½" |
| Live Area | 14" | 10" |
(On all bleed advertisements allow ⅜" from any trim edge for live or type matter. Add ⅛" to gutter for each page on spread ads. Supply ruled proof showing crop line.)